I remember back to the days when I began my career as an internet marketer when struggle was common and profit was a scarcity. I recall one of the big game changers for me was educating myself of writing proper and influential sales copy.

One of my first purchases as a marketer was a book by Yanik Silver titled ‘Instant Sales Letters’. I actually purchased the book thinking I could ’shortcut’ my way to writing effective sales copy…but actually the book educated me in ways it wasn’t supposed to.

I began understanding why Yanik himself had been so successful, and it all began with his ability to acquire the skill of writing effective sales copy and combining it with a sound marketing strategy.

So I decided to invest in adding a new skill to my arsenal — learning to write effective Sales Copy. I’m clearly no expert, but I learned the anatomy of effective copy, psychological buying triggers, and even how to use colors that triggered buying decisions.

When most people think about sales copy, they think about stand alone webpages and sales pages. But in this new world of Web 2.0 and even Web 3.0, sales copy still remains a key ingredient to generating leads and sales.

Sales copy applied to any form of content whether written, audio, or video. There are a lot of smart internet entrepreneurs trying to sell excellent products or business opportunities — but failing! Many of these entrepreneurs are over-looking their copy. It’s not persuasive, it doesn’t flow, and in many cases doesn’t even address the pain points of the reader or tie their solution to the pain.

Never underestimate the power of  a simple page with killer sales copy. Remember, it’s not about looking good, it’s about results.

The key is, finding a balance between a clean looking professional webpage, but inlcuding effective web copy. You cannot assume people can draw conlusions based on pictures and images or that they’ll even watch and entire video or listen to an entire audio.

Be sure to focus on your headline, core message, call your visitor to action with copy…even if it is redundant to the message in your video, images, or audio.