I was reading a book recently related to selling, and there was a story in there about a notorious bank robber, Willie Sutton. When asked why he robbed banks, he simply replied, “Because that’s where the money is.” As a opposed to smaller stores which were easy targets but small profits.

You know, a similar philosophy is used amongst marketers that focus on high ticket items (excluding the bank robbery of course). Rather than go for easy targets, small sales (but a lot of them), they prefer to sell high ticket items that also include BIG commissions.

When it comes to the ‘home business’ or ‘make money online’ niche, if you are promoting a business that requires you to train your new customer, WHO you sell to is everything. Why? Because you’re stuck with your customer. In fact, they become more than just a customer…they are now your business partner, so be selective about the ‘partners’ you choose to work with, as you are responsible for helping them too earn an income.

When it comes to small ticket items you tend to sell to young, financially strapped, “get rich quick” type thinkers. Of course this isn’t to say all small ticket sales are like this but these are the usual suspects. I’ve made plenty of money from small ticket items, but the idea of investing $50 in a business and changing your financial life and achieving financial prosperity is very appealing, it’s pretty unrealistic. Like most everything in life…you get what you pay for. Read the rest…

I recently made some changes to my personal DMO (Daily Method of Operation), and wanted to share some insight on why I made a change, and how you can make more money and work less hours doing the same.

One of the largest problems we as internet network marketers face is information overload. New marketing techniques, new advertising opportunities, new keywords, technologies, tools, trends, niches…it never ends. The internet is a living, breathing organism that is ever-changing (one of the things I love about it). But, you have to make smart business decisions. You cannot get swept up in the new ’shiny’ things that emerge on a daily basis. Rather, take care of your old toys and they will continue to bring you joy for years to come.

OK. I know that sounds a little crazy but follow me here… Read the rest…

I remember back to the days when I began my career as an internet marketer when struggle was common and profit was a scarcity. I recall one of the big game changers for me was educating myself of writing proper and influential sales copy.

One of my first purchases as a marketer was a book by Yanik Silver titled ‘Instant Sales Letters’. I actually purchased the book thinking I could ’shortcut’ my way to writing effective sales copy…but actually the book educated me in ways it wasn’t supposed to.

I began understanding why Yanik himself had been so successful, and it all began with his ability to acquire the skill of writing effective sales copy and combining it with a sound marketing strategy.

So I decided to invest in adding a new skill to my arsenal — learning to write effective Sales Copy. I’m clearly no expert, but I learned the anatomy of effective copy, psychological buying triggers, and even how to use colors that triggered buying decisions.

When most people think about sales copy, they think about stand alone webpages and sales pages. But in this new world of Web 2.0 and even Web 3.0, sales copy still remains a key ingredient to generating leads and sales. Read the rest…

Tip #1 – Take FULL Responsiblity For Your Internet Network Marketing Results

Before moving forward in any online business venture, you should be sure you ready to be a business owner and entrepreneur. You have to be ready to take responsibility for what happens in your business, and the more you hold yourself accountable, the more likely you will carry the correct mindset and be mentally prepared for success.

As an internet business owner, you will be responsible for:

==> Investing your business (start-up costs)
==> Funding your business (i.e. required tools, sites, etc.)
==> Advertising your business
==> Managing your business (i.e. performance optimization, growth, cost reduction, etc.)
==> Staying motivated through tough times
==> Setting your schedule
==> Being a leader
==> Find growth opportunities
==> On and On and On…

You get the idea. Owning your own internet business means YOU will be responsible (no one else) for your success. If you are not ready to accept responsibility for you failures, you will not be ready to accept the responsibility for success. Read the rest…

An internet network marketing business or home-based enterprise requires extra motivation, commitment, and time from you. I know in my case I’m the primary person running the business with the exception of a few things I outsource.

Therefore, it is imperative for you to have a strong desire to succeed. If you’re working by yourself, you’re the only one who can keep you motivated and on task in your internet network marketing business.

PHYSICAL & MENTAL FITNESS IN YOUR INTERNET NETWORK MARKETING BUSINESS

In order for your business to prosper, you must be in good physical and mental shape. This is something I learned from Tony Robbins in his Get The Edge series.

Tony stated that the act of movement and physical effort will ensure you’re always moving forward in life, even in business. And it’s true, physical fitness keeps you mentally sharp and gives you the energy to work harder than many others, and since this business is a marathon, you must work smarter and harder than your competition.

You are not able to run your business if you are physically sick and you can’t give your business all that it needs if you are mentally negative. Read the rest…

The only place in the world the recession hasn’t hit – THE INTERNET.

In this article, I will describe 3 major advantages an internet based has over traditional brick and mortar businesses.

• Time leverage
• Cost
• Mobility
• Income Potential

Time Leverage

What’s the second reason you wanted to start your own business beyond being your own boss? Leverage.

But there are limitations to the amount of leverage you have with most Brick and Mortar businesses. Your employees can only work so many hours in a day. Your store can only be open so many hours in a day. Your store is limited to the local time zone. If you want to be open more hours, you need more employees.

On the internet, there are no such limitations. No employees, no geographical boundaries, and no limitations to the hours of the day your business can make sales. The internet allows you to create “true” leverage in the form of technology.

Read the rest…